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Grove St Barbershop

Branding + Design + Art Direction

The brand identity takes cues from New York’s barbershops in the 1940’s and incorporates modern elements to keep a current look and feel that shows elegance and sophistication. For the pictogram we chose to create something that was clever and iconic, and that’s how the illustration of the scissors with the letter “G” and “S” as handles came to life.


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JAVIER FUENTES STUDIO - BOSTON, MA.