Oath
Branding / Web / Art Direction
Branding / Web / Art Direction
Oath Craft Pizza was founded in Boston by a pizza entrepreneur with a vision; to create a new pie that would coo fast without affecting quality. The first restaurant opened in Nantucket, MA and now they have 3 different locations in the Boston area. The whole identity is a reflection of their brand essence. It’s a signature. And signatures communicate personality. It had to be modern and surprising but inviting and fun. We pictured their cooking process as art, where their crust is the canvas and you have carefully selected ingredients as the final component of the masterpiece. We wanted them to take pride in their brand as much as the product.
