Colorful can designs of Obi beer in various flavors on a black background, featuring floral patterns and Japanese text.

Obi Brewing Co.
Art Direction, Brand Identity, Packaging

📍Boston, US

This brand identity project takes inspiration from Ikebana, the Japanese art of flower arrangement. Each beer in Obi Brewing’s lineup is named after a specific style of floral arrangement. All of the brand elements work together to achieve the main principles of Ikebana - movement, balance, harmony, and a fresh approach.

Logo of Obi Brewing Co. with blue text on a light background.
Five colorful beer cans from Obi brand with floral designs. Each can features different colors and styles: blue with pink flowers, white with green flowers, white with blue flowers, green with pink flowers, and white with orange flowers. The cans have Japanese characters and English labels including "HEIKA JAPANESE LAGER," "RINPAI SAISON," "MORIBANA PILSNER," "HANAMI FARMHOUSE ALE," and "SEIKA DOUBLE IPA." All have 5% alcohol content and 500mL volume.
Text 'Heika Japanese Lager' on a blue background with pink flower symbols in the corners.
Colorful obi beer cans displayed on a geometric grid background with floral designs.
Two cans of 'obi' beer with blue floral design, one in hand, labeled Moribana Pilsner.
Colorful coasters with abstract designs and 'Kanpai!' and 'obi* Brewing Co.' text on tiled surface.
Blue delivery truck with Obi Brewing Co. logo and flower design
Mobile phone displaying Obi Brewing Co. branding with a hand holding a can of beer, showcasing a blend of Japanese and Belgian brewing styles. Text reads "Meet Our Beers."
Smartphone displaying a Japanese lager advertisement with colorful can design on a light background, showing brand graphics and social media icons.
Colorful street billboard advertisement for Obi Brewing Co. featuring floral patterns, multiple cans, and the words "KANPAI!" and "BOTTOMS UP!"
Gray sweatshirt and blue cap with 'obi Brewing Co.' logo.
Obi Brewing Co. logos and Japanese characters on a tiled surface
Five decorated beverage cans with floral designs in various colors, featuring the words "Awaken Your Taste Buds With Each Sip" and branding for Gobi Brewing Co.